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The Context Graph is the intelligence layer underneath heyBTW. Every surface, the dashboard, the MCP tools, and the attribution funnel, reads from it, so the numbers never diverge no matter where you look. The Context Graph Explorer is the place you see that graph directly and work it. The Explorer is organized as one graph with three lenses: Connect, Accelerate, and Influence. Same underlying graph, three questions it can answer. Your graph is scoped to your workspace. Each customer gets their own.
Connect and Influence are live. Accelerate is coming soon. The lens still appears in the Explorer so you can see what it will surface.

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One graph, three lenses

  • Connect answers “how am I connected to this account, and what is the warmest way in?”
  • Accelerate answers “which open deals have stalled, and what would move them?”
  • Influence answers “which partners, collections, and events actually drove closed pipeline?”
Every lens shares the same filters across the top: collection, partner, region, and rep, plus a time window. Filtering by collection is the most common starting point, since it scopes the whole view to one conference or program.

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Connect: open the relationship

The Connect lens lists your target accounts that have an unused warm path, ranked by open pipeline. More independent paths into an account means a warmer, more reachable account, so the ranking surfaces the accounts where you have leverage you have not spent yet. Each row shows the account, its stage and region, the open pipeline value, and the warmest route in: which partner the path runs through, how many independent paths exist, and the strongest single connection (often a specific event or collection). A suggested next step sits on each row, for example an invite to an upcoming event or a warm intro from a named person. Select a row and the panel on the right shows how to reach that account: the warm paths you already have, drawn as a small graph from your trusted network into the account, with an option to show the co-attendees behind each path. A Trusted voices panel ranks the people who can vouch for you into that account, scored from event behavior and seniority. The score is explainable, never a black box: each person carries the evidence behind their rating, such as hosting a shared room, repeat co-attendance, or seniority in the account. You can also sort by connection strength and filter to partner intros only when you want routes that go through a partner rather than a direct contact.

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Accelerate: move the deal

Coming soon.
The Accelerate lens lists your open opportunities by time stalled, and flags the ones where an event or partner touch could move the deal. Each row shows the account, stage, open value, and how long the deal has been sitting in stage, along with whether it has gone untouched by any event recently or when its last touch was and through which partner. Select a deal and the right panel shows the lever that would progress it. It compares deal velocity in your workspace, the average days to close for event-touched deals versus deals with no event touch, and surfaces a suggested next step you can add to a plan. This is the velocity story behind the acceleration weight in the attribution model: event-touched deals tend to close faster, and Accelerate shows you the stalled deals where that lever is available.

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Influence: prove the impact

The Influence lens shows your attributed and influenced pipeline: Sourced first-touch credit versus Influenced any-touch credit, with host and partner presence excluded so a partner cannot take credit for sitting in its own room. Group the view by partner, collection, or event depending on what you are trying to prove. Each row shows the deal count and total pipeline for that partner or collection, with the Sourced and Influenced split drawn as a single bar. Select a deal and the right panel reconstructs why it closed: the multi-touch path from first touch to Closed Won, frozen at the close date so the story does not drift after the fact. This is the same data the Event Attribution Funnel reports and the same payload an agent receives over MCP. The dashboard and the agent never diverge, because they read the same canonical service.

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Explore the whole workspace

Alongside the three lenses, the Explorer includes a graph view for seeing your whole workspace at once. The graph is built from a small set of node types:
  • Collection: a grouping of related events, such as all of your activations at one conference.
  • Event: a single dinner, roundtable, or activation.
  • Partner: a co-marketing partner in your ecosystem.
  • Target account: an account you are trying to reach or move.
  • Person: an attendee or contact.
  • Unlisted agency: an inferred intermediary, such as a media agency that brokers a relationship, shown as a hollow node because it is inferred from co-attendance rather than entered directly.
Your workspace sits at the center. From there you can follow any node to see how it connects, or jump to a focused view such as the warm paths into a single account or the partner network behind a conference.

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Proof, not a black box

Every row in every lens can show why it surfaced and what to do next. That “why” traces back through the Context Graph coordinates, the dimensions heyBTW locates each fact along, so a recommendation is always backed by the events, attendance, and relationships that produced it. Scores are derived from observed event behavior and seniority, and the evidence is shown alongside the score.