Co-marketing event

attribution

solved

Stop managing partner events in spreadsheets. Start proving ROI. The platform that shows you who to invite, who's attending, and how events drive revenue.

Start Your First Event Free
  • Your partner joins free
  • Get AI Attendee Insights
  • No credit card required
  • Your partner joins free
  • Get AI Attendee Insights
  • No credit card required
  • Your partner joins free
  • Get AI Attendee Insights
  • No credit card required
Stop losing revenue in event spreadsheets

heyBTW eliminates endless emails, Slack threads, and spreadsheets.

Welcome to heyBTW
Workspace Overview
Luma Event Integration
Connected
HubSpot CRM
Connected
Lead Enrichment
Upgrade
Partners Collaborations

Marketing Intelligence CRM

See how many people attend your events, how many are qualified, how many are not contacted, and how many are unique companies that attend your events. All of this is tracked for all events or for the last three events held.

Book a Demo

Co-Marketing Events

Collaboration Track

All your partner events in one place. Track performance and engagement across every collaboration.

Like Slack, you can see all the collaboration spaces that you are part of and see insights into each of them

Book a Demo

AI Account Intelligence

AI Attendee Insights

Ask questions about your target accounts across all partner events. Identify which qualified prospects attended multiple times, surface accounts that haven't been contacted by sales yet, and track engagement patterns to prioritize outreach.

We're building a platform that shows who to invite, analyzes attendee fit to your ICP

Book a Demo

Partner Ecosystem Dashboard

Partner Relationship Network

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Book a Demo

Marketing
Intelligence CRM

Book a Demo

See how many people attend your events, how many are qualified, how many are not contacted, and how many are unique companies that attend your events. All of this is tracked for all events or for the last three events held.

Co-Marketing Events

Collaboration Track

All your partner events in one place. Track performance and engagement across every collaboration.

Like Slack, you can see all the collaboration spaces that you are part of and see insights into each of them

Book a Demo

AI Account Intelligence

AI Attendee Insights

Ask questions about your target accounts across all partner events. Identify which qualified prospects attended multiple times, surface accounts that haven't been contacted by sales yet, and track engagement patterns to prioritize outreach.

We're building a platform that shows who to invite, analyzes attendee fit to your ICP

Book a Demo

Partner Ecosystem Dashboard

Partner Relationship Network

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Book a Demo

Marketing Intelligence for Co-Marketing Events

More than 30+ features for Co-Marketing teams!

CRM Integration
Event Lead Generation
Company Workspace
Partner Ecosystem Intelligence
Target Account Mapping
Cross-Event Intelligence
Platform Integrations
AI Attendee Insights
Real-Time Sign-ups
Event Playbook
Full-Funnel Attribution
RSVP Goal Tracking
CRM Integration
Event Lead Generation
Company Workspace
Partner Ecosystem Intelligence
Target Account Mapping
Cross-Event Intelligence
CRM Integration
Event Lead Generation
Company Workspace
Partner Ecosystem Intelligence
Target Account Mapping
Cross-Event Intelligence
Platform Integrations
AI Attendee Insights
Real-Time Sign-ups
Event Playbook
Full-Funnel Attribution
RSVP Goal Tracking
Platform Integrations
AI Attendee Insights
Real-Time Sign-ups
Event Playbook
Full-Funnel Attribution
RSVP Goal Tracking
Before

Spreadsheet chaos

After

All your events, one intelligent view

Our Partner Ecosystem

We Made it for

Enterprise B2B Marketers - Reach high-value prospects through data-driven partner events that prove ROI

Reaching prospects through effective partner events

Event & Sponsorship Organizers - Deliver measurable sponsor value through seamless collaboration and attribution

Companies with consistent programs and events

B2B Growth Companies - Scale consistent co-marketing programs without the coordination chaos

Facilitate more effective collaboration between partner companies.

Partnership Teams - Build your proprietary buyer network by unifying all partner data and account connections in one intelligence platform

Combine different sources of data into a single dataset for each partner.

From GTM leaders

"Strategic events with the right partners generate more pipeline than any other channel"
Michael Hoy |  Co-Founder & CEO
Atlas
 "Event collaboration turns good partnerships into revenue-generating relationships."
Michael Klonoff | Senior Technology Partnerships Aftership
"Events are the fastest way to build authentic partnerships in new markets during global expansion"
Krish Ramachandran |  Founder & CEO
SaaS22

How it works

Step 1

Launch Your Workspace

Launch Your Workspace

Create a shared workspace for your partner marketing campaigns and events in minutes.

Create a hub for your partner marketing campaigns and events in minutes.

Step 2

Connect & Sync

Connect Partners & Tools

Integrate your CRM, event platform (Luma/Splash), and marketing stack. Data syncs securely across partner companies.

Sync with HubSpot, event platforms, and MarTech apps for smooth collaboration.

Step 3

AI Attendee Insights

Automate the Chaos

AI enriches every RSVP with account intelligence, matching attendees to your target accounts automatically.

Assign tasks, track ABM accounts, and manage workflows with AI-powered co-marketing automation.

Step 4

Prove Pipeline Impact

Track ROI Together

Real-time attribution connects partner events to revenue opportunities. Finally prove ROI to your CFO.

Real-time lead attribution and ecosystem intelligence prove every event’s impact.

Start collaborating free. Invite your partner, launch your first event together.

Get a free account when you invite your first partner in the platform.

Get Started Free
Get Free Subscription