heyBTW's Context Graph captures the relationship intelligence that drives deals across your community, channel, and ecosystem, and puts it where your team can actually use it.
See what it unlocks ↓Prove that relationships close deals.
You fly your team to a conference. You co-host a dinner with a channel partner. You sponsor a community event. You run a webinar with three companies in the room. You shake hands, swap intros, build trust over months of showing up.
Then your SDR agent writes a cold email to the same account your ecosystem already has a warm relationship with. Your AE doesn't know that three contacts from a target account showed up across two B2B community events this quarter. Your CMO is asked "which GTM programs are worth the investment?" and the honest answer is "we feel like they work."
Relationships are the most powerful lever in B2B. They source 30-50% of pipeline. They accelerate deals. They open doors cold outreach never will. But none of this intelligence lives in meeting notes or call recordings. It lives in the connections formed at events, through communities, and across your channel.
But when it's time to make a decision, allocate budget, build an invite list, prioritize an account, that relationship intelligence doesn't exist in any system. Everyone has connections. The question is whether those connections are helping you make better decisions.
LinkedIn understood that relationship data is valuable. Billions of professional connections, mapped. The problem is that data is locked behind LinkedIn's walls. You can't feed it to your agents. You can't query it against your pipeline. You can't use it to decide which partner to activate for a deal.
And the enrichment tools that pull from LinkedIn? Everyone has them. Your competitors have the same data you do. It's table stakes, not an advantage.
The relationships that actually differentiate your pipeline, who was in the room, who made the introduction, which connection brought the right contact to the right event at the right moment, that data isn't in LinkedIn. It isn't in your CRM. It isn't in any enrichment database. It's in the space between companies. And until now, nobody captured it.
A lot of people talk about context graphs. There are well-funded companies building knowledge graphs for support tickets and document search. The difference is what heyBTW builds. Not another knowledge graph for internal documents. The relationship layer for B2B AI, built from the cross-company data that only exists in your network.
heyBTW builds your company's Context Graph. Your network. Your relationships. Your community and channel data. It captures the context behind how relationships form, why two people were in the same room, which connection made it happen, what that touchpoint meant for pipeline, and puts that intelligence in the hands of the people making decisions.
Not another automated workflow that moves data from A to B. Real insight that changes how you invest, who you invite, and which GTM programs you double down on. The data that lives outside of meeting notes, call recordings, and CRM activity logs.
The Context Graph knows which connections brought which contacts to which events. It knows how those touchpoints map to pipeline. It knows which accounts are deepening engagement across community events, channel programs, and ecosystem collaborations before they ever raise their hand. Your data stays yours. Your graph gets smarter with every interaction.
Not which programs "feel" productive. Which GTM motions, communities, and cross-company relationships sourced pipeline, influenced revenue, and accelerated deals. By program, by quarter, by account segment. Data you can put in front of a CFO.
Stop blasting the same list. The Context Graph knows which accounts are engaged, which contacts convert, and which connections across your network can get them in the room. Every invite list built from intelligence, not guesswork.
Your AI tools are making decisions with single-company CRM data. The Context Graph gives them the cross-company signal they need. Who has a relationship with this account. What events and community touchpoints influenced this deal. Which GTM motion works best for this segment.
The best partnerships people carry decades of relationship context in their heads. When they leave, it walks out the door. The Context Graph captures that intelligence as structured data that compounds over time and never leaves.
The Context Graph is the intelligence layer at the core of heyBTW. Every surface we build draws from the same data, the same relationships, the same attribution.
EVENT INTELLIGENCE
Deep context on who's in the room together and what brought them there. Which attendees are on your target account list. Which relationships across your community, channel, and ecosystem made the introduction. How this event connects to pipeline your team is already working. Intelligence scoped to the moment that matters.
ASK HEYBTW AI
Natural language access to your full relationship graph. "Which GTM programs drove the most pipeline last quarter?" "Which accounts attended 3 or more events?" "How did we get connected to Stripe?" The questions you've always wanted to ask, answered with data that actually exists.
AI AGENTS
Workflows that act on Context Graph intelligence. Build invite lists from cross-company patterns. Trigger follow-ups based on engagement signals. Activate the right relationships for the right accounts. The graph tells the agent what to do. The agent does it.
OPEN BY DESIGN
The Context Graph isn't locked inside heyBTW. Through MCP, your existing AI tools can query relationship intelligence directly, bringing cross-company context into the systems and workflows where your team already operates.
Most tools give you a snapshot. The Context Graph builds a strategic asset.
Every collaboration adds new relationship data. Every community interaction expands what you can see. Every attribution result teaches the system which patterns convert. A company running 25+ GTM programs across their ecosystem has B2B pipeline intelligence their competitors cannot buy, cannot scrape, and cannot replicate. Because this data only exists in the moment a relationship forms.
Book a demo. We'll show you how the Context Graph proves that relationships close deals, with pipeline data your CFO can actually use.
