Step 1: Sign Up
Go to heybtw.com and click Sign Up. You can sign up with Google, Microsoft, or email and password. If you already have an account, click Log in. Forgot your password? Use Reset password on the login screen.Step 2: Connect Your Event Platform
Connect the platform you use for events. This is where your data comes from.- Click Integrations in the left sidebar.
- Click Luma, Splash, or Zuddl.
- Follow the setup steps. For Luma, paste your API key. See Event Platforms for detailed guides.
Step 3: Add Partners to Your Event
Open a collab (your imported event) and add the partners involved. Quick add (top right): Click + Partner and enter their domain (e.g.,stripe.com). This gives that company access to this event only, not your other events. No email is sent. They’ll see the event when they log into their own heyBTW workspace.
With invite: Go to the My Partners tab in the collab. Add a partner with the option to set them as co-host and enter their email. This sends them a specific email invitation to join heyBTW.
Partners you add to an event collab automatically appear in your Partner Ecosystem Dashboard.
Step 4: Connect Your CRM (When You’re Ready)
CRM connection unlocks attribution, matching event attendees to your pipeline. Go to Integrations in the sidebar and connect HubSpot or Salesforce. See CRM for setup details. You don’t need CRM connected to start. Many teams import events and add partners first, then connect CRM when they want attribution data.What’s Next
- Set up Sponsor Mode to control what data sponsors can see.
- Upload your target prospect list so you know which event attendees to prioritize.
- Run AI agents to build invite lists from your pipeline and partner data.