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heyBTW AI is the assistant built into the platform. Ask it a question in plain language and it answers from your Context Graph, the same canonical data behind every dashboard and MCP response. As your Context Graph grows with each collaboration, its answers get richer and more actionable.
heyBTW AI was previously called AI Insights. It is the same intelligence, now accessible across the platform rather than from a single tab.

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What you can ask

  • “How many touchpoints have we had with [Account]?” See the full history of a target account’s engagement across all your co-marketing events.
  • “Show me attendees who haven’t been contacted by sales yet.” Identify warm leads from recent events that need follow-up.
  • “Tell me about our [Partner] relationship.” Get a summary of your collaboration history, attribution metrics, and trends with a specific partner.
  • “Which recent event leads need sales follow-up?” Surface high-intent attendees based on their account’s pipeline status.

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Where it draws from

  • Your event attendee data across all collabs.
  • Your CRM pipeline data (contacts, accounts, deals, meetings).
  • Cross-event patterns (accounts that appear at multiple events).
  • Partner-level performance trends.

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What it will not do

heyBTW AI does not invent relationships. If an account never appeared at a co-marketing event run through heyBTW, it will not claim a relationship exists. It follows the same rules as the rest of the platform: it leads with Influenced for in-flight pipeline and claims Sourced only with clear evidence and provenance. It will not manufacture a source touch from heyBTW having driven the targeting.

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Cross-event intelligence

One of the most useful patterns heyBTW AI reveals is cross-event behavior. If an account attended three different co-marketing events over six months before its deal closed, heyBTW AI shows that full journey, helping you understand which sequence of events and partners contributed to the conversion. The Context Graph Explorer is the visual counterpart to this, with the same path frozen at the close date.

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Across the platform

heyBTW AI is being made accessible across screens and features, so the same intelligence is one question away whether you are looking at an event, a partner, or the Context Graph Explorer. You do not have to leave what you are doing to ask.

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Getting better over time

heyBTW AI improves as your Context Graph grows. Early on, answers focus on individual event performance and attendee matching. As you accumulate more collaborations, it starts surfacing strategic patterns: which partners consistently drive pipeline, which event formats convert best, and where overlapping account interest signals an opportunity.
  • Context Graph Explorer: the visual view of the same graph.
  • Agents: structured, guided AI workflows for each phase of the event lifecycle, such as the Invite List Builder.
  • MCP Tools: the same intelligence, queryable by an external AI agent.
  • Attribution Model: how Sourced and Influenced are defined.