Sponsor Mode replaces spreadsheet-based data sharing with sponsors. Instead of downloading attendee lists, filtering columns, and emailing different files to different sponsors, you configure tiers and each sponsor only sees what their package includes.
Open a collab and go to the My Partners tab. Toggle Sponsor Mode on. Configure your sub-features and sponsor tiers. Sponsor Mode is per-collab. You can have it on for a conference with 50 sponsors and off for a small co-marketing dinner.Sponsor Mode works across all supported event platforms. Whether your event was imported from Luma, Splash, or Zuddl, the same tier configuration and data visibility controls apply.
When Sponsor Mode is enabled, four controls become available. Toggle each one on or off depending on what you need.UTM Attribution. Partner visibility based on UTM source tracking. Sponsors can see which attendees came through their specific UTM links, so they know which of their promotional channels drove registrations.Signup Quota. Partners must drive a minimum number of signups to unlock attendee data. Set a threshold (e.g., “drive 10 signups to see the list”). Incentivizes sponsors to actively promote the event.Show Questions to Partners. Allow partners to see registration question answers. If your event registration includes questions like “What’s your biggest challenge?” or “Which sessions interest you?”, enabling this lets sponsors see those answers alongside attendee data.Sponsor Tiers. Configure what data each tier can see. This is the core of Sponsor Mode.
Tiers control data visibility. Each tier defines which attendee fields sponsors in that tier can access.Default Tiers. heyBTW comes with four tiers: Platinum, Gold, Silver, and Supporting. You can customize these or create your own.Configuring Field Visibility. For each tier, toggle access to individual attendee fields. The available fields include Name, Email, Phone, Company, Title, Status, Checked In, Partner Source, UTM Source, MQL, Meeting Booked, and Opportunity.You decide what makes sense for your event. A Platinum sponsor might see everything. A Silver sponsor might only see Company and Title. There’s no fixed rule. Configure it to match your sponsorship packages.“See Other Partners” Toggle. Each tier has a “See other partners” toggle. When on, sponsors in that tier can see who the other sponsors are. When off, each sponsor only sees their own data. This also controls whether other sponsors appear in the Partner Ecosystem sidebar for that partner.
Go to the My Partners tab in your collab. Use the Tier dropdown next to each partner. Select their tier (Platinum, Gold, Silver, Supporting). Each partner sees only what their tier allows.
Tier permissions are enforced everywhere, not just the attendee table.AI Insights. When a sponsor asks a question in AI Event Attendee Insights, the AI only returns data from columns their tier has access to. If a sponsor asks for a restricted field, the AI responds with available alternatives rather than an error.Exports. CSV and Excel exports respect tier column restrictions. A Silver tier sponsor who exports the attendee list only gets the columns their tier permits. The collab creator’s exports always include full data.Partner Ecosystem. When Sponsor Mode is on and a tier has “See other partners” turned off, sponsors in that tier cannot see other sponsors in the Partner Ecosystem dashboard. They only see the collab creator. This prevents competitors from discovering each other.ABM. The Account-Based Marketing tab respects the same visibility rules. Deleted sponsors are removed from ABM and Partner Source.
When a sponsor logs into their view of the collab, they see attendee data filtered to their tier’s permissions. They can track whether their invites are converting (if UTM Attribution is enabled). They can connect their own CRM to track ROI from the event. They cannot see other sponsors’ data or tier assignments.
Approval Voting can be used alongside Sponsor Mode. When both are active, tier visibility controls which attendee data columns partners see, while vote columns are always visible to partners with voting rights. See Approval Voting for setup details.
For event organizers. No more managing separate spreadsheets per sponsor. Configure tiers once, assign partners, done. You control when data gets released. Nothing is shared until you grant it.For sponsors. Real data they can connect to their pipeline. When sponsors can prove ROI, they renew at higher tiers.
Customer Conferences. 50+ sponsors across multiple tiers? Configure tiers that match your sponsorship packages. Each sponsor logs into their own view and sees only what they are entitled to.Multi-City Roadshows. Each city is a separate collab with the same tier configuration. Multi-city sponsors see all their locations in one place instead of getting separate exports per city.Partner Events with Tiered Data Sharing. Even for smaller events with 5-10 partners, Sponsor Mode beats emailing spreadsheets. Configure once, done.
