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Every account that surfaces in the Invite List Builder and in MCP tool responses carries a score and a tier, so you can prioritize at a glance. This page is the legend.

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Score

A 0 to 100 score that ranks an account by how strong its signals are: an open CRM opportunity, a partner relationship, event attendance history, and how many of those overlap. More independent signals push the score higher, so an account with both an open deal and event attendance ranks above one with only a single signal. The exact formula evolves as heyBTW learns what predicts pipeline outcomes. Treat the score as a ranking, not a fixed cutoff.

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Tier

A simpler A, B, or C classification on top of the score, used across the product UI and in agent outputs:
  • Tier A. Focus here first.
  • Tier B. Worth activating.
  • Tier C. Track, but not an immediate action.
Filters like “only Tier A in DACH” work directly against the tier. If you build a workflow on a threshold, use the tier rather than a raw score, because the tier stays stable while the score’s internal formula can change.

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Where it shows up

  • Invite List Builder. Every recommended account card shows its score and tier.
  • MCP responses. Every returned account record carries a score and a tier, so an agent can filter, rank, or segment on either.

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Relationship strength is scored separately

In the Context Graph Explorer, the strength of a path into an account and the credibility of the people on it are scored on their own terms, from observed event behavior and seniority, and shown with their own labels. Those describe how to reach an account, not how to prioritize it, so they are separate from the account score and tier on this page.