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heyBTW integrates with the event platforms B2B teams actually use. Connect once, and attendee data flows in automatically for every event you link to a collab.

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Supported Platforms

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Connecting Luma

Luma Plus is required for API access.Step 1: Get your Luma API key
  1. Go to luma.com/calendar/manage/api-keys.
  2. Select the calendar you want to connect (e.g., your company’s event calendar).
  3. Copy your API key.
If you don’t have an API key yet, click Generate to create one. You need Luma Plus for this.Step 2: Connect in heyBTW
  1. In heyBTW, click Luma under Integrations in the left sidebar.
  2. Paste your API key in the Luma API Key field.
  3. Click Test API Key to verify the connection.
  4. Click Save & Connect.
Once connected, you’ll see your Connected Account status and the number of Events Synced from your Luma calendar.

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Sync Speed

Attendee data syncs in batches of 100. For larger events or multiple events, the full sync may take up to an hour. New registrations sync automatically after the initial import.

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What Gets Captured

For every synced event:
  • Registrations and RSVPs (with timestamps)
  • Attendee check-ins
  • Contact details (name, email, company)
  • Registration question responses (if enabled)

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Cross-Platform Events

Your partner uses Splash, you use Luma. No problem. Both platforms sync into the same collab. Attendee data is unified regardless of which platform each side uses.

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Troubleshooting

Events not showing up - Make sure the event is linked to a collab. Only events connected to collabs sync attendee data. Attendee data missing - Check that your event platform captures email addresses. Email is the primary key for matching. Luma connection fails - Verify you have Luma Plus enabled and that the API key is from the correct calendar. Use Test API Key to check before saving.