Overview
The Collab Performance Table gives you a side-by-side view of how each co-marketing collaboration is performing. Instead of checking individual collabs one at a time, you get a single table showing attribution metrics across all your events and partners.
What’s in the Table
Each row represents a collab, and columns include:
- Collab Name - The event or campaign name.
- Partner - Which partner you collaborated with.
- Attendees - Total attendees from the event.
- Meetings - Meetings booked with event attendees.
- Opportunities - Opportunities created or influenced.
- Revenue - Deal value attributed to the event.
Understanding Multi-Event Attribution in the Table
A single deal may be influenced by multiple events. When this happens, the deal appears in the row for each contributing collab. This means the sum of individual collab rows may be higher than the total shown on the Attribution Dashboard’s Sourced card.
This is expected behavior, not double-counting. It reflects the reality that deals are often influenced by multiple touchpoints. Look at the Sourced card on the Attribution Dashboard for the deduplicated total.
Hover over metrics in the table for tooltips explaining how multi-event attribution applies to that specific number.
Sorting and Filtering
Sort the table by any column to quickly find your top-performing collabs. Filter by partner, date range, or event type to focus on specific segments of your program.
Using It for Partner Conversations
The Collab Performance Table is designed to be shareable. Use it in partner QBRs to show which joint events delivered the best results and where to invest next. Export the table or share a link with your partner contact.
