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The My Partners tab lives inside each collab. It shows every partner involved in that event, their tier, co-host status, and sourced leads.

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Partner List

Each partner row shows:
  • Company - Partner name, logo, and domain.
  • Tier - Dropdown to assign a sponsor tier (Platinum, Gold, Silver, Supporting, or custom). Only visible when Sponsor Mode is enabled.
  • Co-Host - Whether this partner is a co-host on the event.
  • Sourced - Number of attendees sourced by this partner.
  • Visibility - Whether the partner can see other partners in the collab.
  • Actions - Edit or remove the partner.
The workspace owner is labeled Owner and always appears at the top.

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Assigning Tiers

With Sponsor Mode enabled, use the Tier dropdown next to each partner to assign them to a sponsor tier. This controls what attendee data they can see. See Sponsor Mode for details on configuring tiers.

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Adding a Partner

Click + Partner at the bottom of the list to add a new partner to the collab. Enter their company name and a contact email. They’ll receive an invitation to join. You can also add partners from the top nav bar using the + Partner button.

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Editing a Partner

Click the edit icon next to any partner to open the Edit Partner modal. Two sections: UTM Source Attribution (left side) Set the UTM source value for this partner (e.g., utm_source=braze). When attendees register through this partner’s tracking link, they’re automatically attributed to this partner in the Partner Source column. Click the auto-generate button to create a UTM value from the partner’s name. The Partner tracking link is generated once a Luma or Splash event is connected to this collab. Copy and share it with the partner so they can promote the event with built-in attribution. Co-Host Contact (right side) Set the primary contact for this partner:
  • Co-Host Name and Co-Host Email
  • Send new invitation email checkbox - Check this to send (or re-send) an email invitation to the co-host.
  • Custom Message (Optional) - Add a personal message to include in the invitation email.
The partner’s domain is shown at the bottom of the modal.

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Partner Visibility

The visibility column controls whether a partner can see other partners in the collab. Toggle this per partner. Some sponsors want to know who else is sponsoring. Others prefer privacy.

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Relationship to Other Views