Quick answers about heyBTW, co-marketing attribution, and getting started.
heyBTW connects your co-marketing events to pipeline and revenue. See which partner events drive meetings, opportunities, and closed deals. No more spreadsheets. The Context Graph captures the cross-company relationship data behind those deals so you can prove what's actually working.
Log in with your workspace domain and sync your first event from Luma, Splash, or Zuddl. Connect our HubSpot or Salesforce app to start getting attribution data. Your first event is free.
Your CRM records attendance. It can't tell you which relationships influenced deals, which events created warm paths to meetings, or which partners are worth doubling down on.
Why Salesforce Isn't Enough →heyBTW ties contacts and companies from co-marketing events to CRM opportunities and deal stages. See which events led to meetings booked, accelerated deals through stages, and influenced closed-won revenue.
The Context Graph is the relationship layer for B2B AI. It captures who was in the room together, which cross-company connections made introductions, and how those touchpoints map to pipeline. Every collaboration adds data. Over time, it becomes a strategic asset your competitors can't replicate.
Learn more →Your CRM data stays private to your workspace. You choose which partners to collaborate with. Each organization owns and controls their own data.
Add partners by domain (e.g., aftership.com) or invite by email under My Partners. When your partner logs in with their workspace domain, they'll see your collaboration request. Partners always join free.
After 100+ partner co-marketing events, the story was always the same. Another spreadsheet, another Slack thread, never the ROI data to know where to invest next. Spreadsheets were the universal system of collaboration. Export from Luma, clean it in Sheets, upload to your CRM. Every time, after every event. So we built the platform that should have existed.
How we started →Yes. heyBTW supports all marketing events. Your own hosted events, field events, conferences, webinars. You get full event attribution across all of them. What makes us different is the partner and ecosystem intelligence layer on top.
Each partner has their own tech stack. Co-marketing always comes down to copy-pasting between spreadsheets to keep everyone in sync. Even if it works inside your stack, it has no context about the relationships driving your pipeline. heyBTW captures that automatically and is building agent workflows to automate the coordination. Open by design.
heyBTW has a sponsor mode for conferences and community events. Each sponsor gets their own view of event ROI. You control which attendee data to share through data configuration settings. Sponsors can connect to their own workspace to see attribution results directly.
Connect your event platform and CRM in minutes. Prove that relationships close deals. Your first event is free.
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