Co-marketing event

attribution

proven

Your co-marketing events drive pipeline. Connect attendance to meetings to closed deals.
Get the attribution data RevOps needs.

Start Your First Event Free
  • Your partner joins free
  • Get AI Attendee Insights
  • No credit card required
  • Your partner joins free
  • Get AI Attendee Insights
  • No credit card required
  • Your partner joins free
  • Get AI Attendee Insights
  • No credit card required
Stop losing revenue in event spreadsheets

Connect attendance to pipeline to revenue.

Illustration of a worried person sitting with hand on head surrounded by floating dollar bills.Illustration of a person sitting with a worried expression, surrounded by floating dollar bills.
Illustration of a worried person surrounded by floating dollar bills, with text promoting heyBTW to stop losing revenue in event spreadsheets and eliminate endless emails, Slack threads, and spreadsheets.
Welcome to heyBTW
Workspace Overview
Luma Events
Connected
HubSpot CRM
Connected
Data Enrichment
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Co-Marketing Events

Marketing Intelligence CRM

See how many people attend your events, how many are qualified, how many are not contacted, and how many are unique companies that attend your events. All of this is tracked for all events or for the last three events held.

Book a Demo
Dashboard displaying sales intelligence with total attendees as 8 and not contacted as 10.

Co-Marketing Events

Collaboration Track

All your partner events in one place. Track performance and engagement across every collaboration.

Like Slack, you can see all the collaboration spaces that you are part of and see insights into each of them

Book a Demo
Workspace menu showing sections Overview, AI Insights, and Collab Space with a list of collaboration topics like E-Commerce Growth and Food Delivery.

AI Account Intelligence

AI Attendee Insights

Ask questions about your target accounts across all partner events. Identify which qualified prospects attended multiple times, surface accounts that haven't been contacted by sales yet, and track engagement patterns to prioritize outreach.

We're building a platform that shows who to invite, analyzes attendee fit to your ICP

Book a Demo
A chat interface with heyBTW AI showing example questions like 'How many touchpoints have we had?', 'Show me attendees who haven’t been', 'Tell me about our Activision Relationship', and 'Which recent event leads need sales follow-up?' on pink background.

Partner Ecosystem Dashboard

Partner Relationship Network

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Book a Demo
AI Attendee Insight section showing multi-channel partners including Google active in 7 channels with workshops and OneTrust active in 2 channels with identical workshops.

Event Attribution Dashboard

See the Dashboard

Track attendee to meeting to closed deal. See which partners and events generate pipeline, not just RSVPs. Clean attribution data for RevOps without manual exports.

Co-Marketing Events

Collaboration Track

One shared workspace for you and your partners. Coordinate invites, map leads, split attribution. Replace spreadsheets with a system built for collaboration.

Like Slack, you can see all the collaboration spaces that you are part of and see insights into each of them

See How It Works

AI Account Intelligence

AI Attendee Insights

Surface high-intent accounts from your event data. Spot buying patterns across attendees. Know which partners to prioritize based on conversion.

We're building a platform that shows who to invite, analyzes attendee fit to your ICP

See the AI in Action

Partner Ecosystem Dashboard

Partner Relationship Network

Compare performance across all partners and events. See what converts, what needs work, and where to invest next quarter.

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

See Your Ecosystem
Marketing Intelligence dashboard showing Total Attendees 2485, Qualified Leads 497, Not Contacted 173, and Unique Companies 621.
Workspace sidebar menu showing Overview and AI Insights sections, and a Collab Space list with 12 items including topics like E-Commerce Growth and FinTech Mobile Innovation.
heyBTW AI chat interface showing AI-powered account intelligence queries with icons and a text input for questions.
AI Attendee Insight showing four multi-channel partners Google, Meta, OneTrust, and devrev.ai with their active channels and event-specific workshops or forums.

Everything you need to prove event ROI

More than 30+ features for Co-Marketing teams!

CRM Integration
Event Lead Generation
Company Workspace
Partner Ecosystem Intelligence
Target Account Mapping
Cross-Event Intelligence
Platform Integrations
AI Attendee Insights
Real-Time Sign-ups
Event Playbook
Full-Funnel Attribution
RSVP Goal Tracking
CRM Integration
Event Lead Generation
Company Workspace
Partner Ecosystem Intelligence
Target Account Mapping
Cross-Event Intelligence
CRM Integration
Event Lead Generation
Team Workspace
Partner Performance
Account Mapping
Cross-Event Analytics
Platform Integrations
AI Attendee Insights
Real-Time Sign-ups
Event Playbook
Full-Funnel Attribution
RSVP Goal Tracking
Platform Integrations
AI Insights
Real-Time Sign-ups
Event Playbooks
Full-Funnel Attribution
RSVP Goals
Before

Spreadsheet chaos

Illustration of a man struggling to carry multiple large floating computer interface windows on his back.
After

All your events, one intelligent view

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Illustration labeled 'Before' showing a person struggling to carry disconnected spreadsheets and documents.Illustration of two men shaking hands below a gear icon with text reading 'After One platform view of event data' on a blue background.

Our Partner Ecosystem

We Made it for

Enterprise B2B Marketers -
Prove ROI on 25+ annual partner events. Connect attendance to pipeline to closed revenue. Give RevOps the attribution data they need.

Reaching prospects through effective partner events

Event & Sponsorship Organizers -
Show sponsors exactly what they got. Track leads, meetings, and revenue from every event. Renewals get easier when value is measurable.

Companies with consistent programs and events

B2B Growth Companies - Scale co-marketing without spreadsheet chaos. One platform for coordination, lead sharing, and attribution as your program grows.

Facilitate more effective collaboration between partner companies.

Partnership Teams -
See which partners actually drive pipeline. Unify event data across your ecosystem. Double down on what converts.

Combine different sources of data into a single dataset for each partner.

From GTM leaders

Smiling man with short hair and beard wearing a white hoodie with a floral design on a yellow background.
"Strategic events with the right partners generate more pipeline than any other channel"
Michael Hoy |  Co-Founder & CEO
Atlas
Smiling man wearing glasses, a cap, and a hoodie with a purple background.
 "Event collaboration turns good partnerships into revenue-generating relationships."
Michael Klonoff | Senior Technology Partnerships Aftership
Smiling bald man with a short beard wearing a dark blazer and a white shirt, set against a purple grid background.
"Events are the fastest way to build authentic partnerships in new markets during global expansion"
Krish Ramachandran |  Founder & CEO
SaaS22
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How it works

Step 1

Create Your Workspace

Launch Your Workspace

Invite your partner. Connect your CRM and event platform. Ready in minutes.

Create a hub for your partner marketing campaigns and events in minutes.

Interface to create a new workspace with a text field to enter the collaboration name and a blue 'Create Workspace' button.
Step 2

Sync Event Data Automatically

Connect Partners & Tools

Attendance from Luma and Splash flows in automatically. Leads sync to HubSpot or Salesforce.

Sync with HubSpot, event platforms, and MarTech apps for smooth collaboration.

User interface showing HubSpot settings tab with a warning that HubSpot is not connected and a button to connect to HubSpot.
Step 3

Get AI-Powered Insights

Automate the Chaos

See high-intent accounts and partner performance patterns.

Assign tasks, track ABM accounts, and manage workflows with AI-powered co-marketing automation.

Dashboard showing RSVP target of 20 with RSVP progress bar labeled 'Building Momentum' and timeline progress bar for Airship NYC Party.
Step 4

Prove Pipeline Impact

Track ROI Together

Connect attendance to meetings to revenue. ROI data to justify next quarter's budget.

Real-time lead attribution and ecosystem intelligence prove every event’s impact.

Graph titled 'Revenue Growth' with a curved line chart and vertical axis labels at $95K, $190K, $285K, and $380K.

Start collaborating free. Invite your partner, launch your first event together.

Get a free account when you invite your first partner in the platform.

Get Started Free
Get Free Subscription
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