The Simplest Way to Connect Luma to HubSpot

You're hosting great events. Your CRM should know about them. heyBTW makes that connection effortless for event marketers and GTM teams.

This was everyone's workflow

Before heyBTW, this was just how it worked.

Export your registration list from Luma. Open Google Sheets. Share the CSV with your co-host so they know who's coming. Clean it up. At the end of the event, download the final attendee list. Upload it to HubSpot manually.

Every time. After every event. For every team running co-marketing. It wasn't a workaround. It was the default practice. And it meant that by the time your event data reached your CRM, it was already stale, incomplete, and disconnected from everything else in your pipeline.

What we built first

heyBTW started here. Our first product was a direct connection between Luma and HubSpot. Attendees sync automatically. No CSV. No Sheets. No manual upload.

We also went beyond basic contact sync. heyBTW enriches every attendee record with context about who registered, their company, their role, and signals about why they wanted to attend. Before your event starts, you already know who's in the room and who's worth a follow-up.

Then came the harder question

Once contacts were flowing into HubSpot, teams started asking something we couldn't ignore.

"We hosted a great event last month. Did anyone book a meeting with us?"

The attendance data was there. The meetings were in HubSpot. But connecting those two dots, from registration to meeting booked to opportunity created, required stitching together reports across systems that were never designed to talk to each other.

So we built event attribution. heyBTW maps the full journey: who was invited, who attended, who booked a meeting afterward, and which of those became open opportunities. Not approximations. Actual pipeline tied back to the specific event that started the conversation.

Then we added CRM overlay

Attribution tells you what happened after the event. CRM overlay tells you what you're walking into before it starts.

heyBTW cross-references your registration list against your existing HubSpot data in real time. You see who's already a customer, who has an open opportunity, who's a cold contact you've never touched, and who your partner brought that you've never met before.

You stop treating every attendee the same. You show up prepared.

Ready to see which events are actually driving pipeline?

Connect your Luma account to HubSpot in minutes. No CSV. No spreadsheets. Just clean attribution data your team can act on.