Your partners invest thousands to make your event possible. Then they get a spreadsheet and silence. Sponsor Mode gives every partner a scoped, real-time view of the attendee data their package includes, with CRM attribution built in. Sponsors who can prove ROI renew at higher tiers. Sponsors who can't, disappear.
Book a DemoTest on your next event →A Truth Most Organizers Don't Hear Until It's Too Late
You think your job is to deliver a great event. Get the speakers. Sell the tickets. Run the show. And it is. But there's a quieter job underneath that one. Your audience trusts you with their attention. Your partners trust you with their budget. The same people you call partners on stage are sponsors on a spreadsheet, and the spreadsheet is what decides whether they come back. Partners don't renew because the event was great. They renew because they can prove it was worth it.
The CFO writing the check has never met you. They see one number: did this generate pipeline. If the answer is no, or worse, if there's no way to know, your partner disappears from the spreadsheet next year. You'll never get the email explaining why. You'll just get a new logo to chase, and the trust you spent a year building goes with them.
Your audience. Your partners. The trust between them. Here's what's actually at stake.
Your partners invested $5K to $50K to be at your event. After the event, they got a CSV. They dropped names into a CRM, sent some emails, and hoped something converted. When their CFO asked "what did we get from that sponsorship?" they had no answer. You never heard why they didn't come back. They just didn't.
You share a full attendee list. You have no idea what happens next. Does the partner blast everyone? Do attendees get emails they never opted into? You built trust with your audience over months. One bad partner experience erodes it overnight. And you have no controls once that spreadsheet leaves your inbox.
New partners ask what previous partners got out of it. If you can't answer with data, you're selling on vibes. If your existing partners can show pipeline from last year's event, that story sells the next sponsorship for you. Without it, every new partner is a cold start.
Event platforms are built to sell tickets and manage logistics, not to help your sponsors prove ROI. Your audience trusts you. You trust your partners, the ones who make your event possible. But trust doesn't survive a CSV export, paste into Google Sheets, email the file, and then somehow keep it updated and filtered for each partner's tier. Your partners need their investment to show up in their pipeline reporting. Your audience needs their data to stay protected. Sponsor Mode is how you keep both promises.
Sponsor Mode works alongside Luma, Splash, and Zuddl. Your event platform stays where it is. Sponsor Mode adds the layer your sponsors actually need.
A Tale of Two Sponsors
Last Year
AcmeCorp sponsored your conference for $25K. They got a CSV three days after the event. They imported it into HubSpot, sent a sequence, and got a few replies. When their CMO asked what came of the sponsorship, the marketing manager couldn't connect any pipeline back to the event. The dollar amount was small enough that nobody fought for it. AcmeCorp isn't on this year's sponsor list. You never got an exit interview.
This Year, With Sponsor Mode
AcmeCorp sponsors again at $25K. They log in to a real-time dashboard during the event. They see which of their target accounts attended. They connect their HubSpot. Pipeline from the event tracks back to your conference automatically. Three months later, they bring numbers to their QBR: $25K in, $340K of influenced pipeline out. Their CMO doesn't ask if they should renew. She asks if they can upgrade to a higher tier next year.
Today
With 1-2 sponsors, the manual work is annoying but manageable. But you're doing it for every event, over and over. And when your main event has a dozen sponsors, it breaks completely. You're filtering spreadsheets, emailing the wrong version, and hoping nobody notices.
But the real problem isn't the spreadsheet. It's what happens after. Your sponsors can't see their impact in their own systems. No pipeline generated, no new opportunities, no way to justify the spend. Their event investment never shows up in their reporting. So they stop investing.
With Sponsor Mode
Configure your sponsorship tiers once. Each sponsor logs in and sees exactly what their package includes. Nothing more.
Attendee opt-in preferences are respected automatically. Your landing page stays clean. And sponsors can connect their own CRM to track actual pipeline from the event, so their investment finally shows up in their reporting.
One configuration. Every sponsor sees only what they earned.
Field-level control, not just row-level. Same event, same list, completely different views.
Tiers are fully custom. Name them whatever matches your sponsorship packages.
Platinum sees everything, including which attendees their promotions drove. Silver sees Company and Title. You decide when each tier gets access.
Open any event. Toggle Sponsor Mode on. It's per-event, so use it for your 200-person conference and skip it for your 20-person dinner.
Create tiers that match your sponsorship packages. Toggle which attendee fields each tier can access. Name them whatever you want.
Drop each sponsor into their tier. They immediately see only what their package allows. Real-time access. No exports. No emails. No risk.
Sponsors don't need an invite link or a new account. If their email matches a verified workspace domain, they're in. One click to see their scoped data.
The risk isn't giving sponsors data. The risk is not giving them enough to prove it was worth it. Sponsors are already making renewal decisions on gut feelings. Give them real attribution, and give yourself the chance to turn one-time sponsors into annual partners.
Book a DemoTest on your next event →Sponsor Mode is included in heyBTW Growth and Enterprise plans. Test it free on your next event.
