Event sponsors invest thousands. Then they get a spreadsheet and silence. heyBTW Sponsor Mode gives every sponsor a scoped, real-time view of the attendee data their package includes, with CRM attribution built in. Sponsors who can prove ROI renew at higher tiers. Sponsors who can't, disappear.
Book a DemoThe experience, the relationships, the trust you built. Here's what's actually at stake.
Your sponsors invested $5K to $50K. After the event, they got a CSV. They dropped names into a CRM, sent some emails, and hoped something converted. When their CFO asked "what did we get from that sponsorship?" they had no answer. You never heard why they didn't come back. They just didn't.
You share a full attendee list. You have no idea what happens next. Does the sponsor blast everyone? Do attendees get emails they never opted into? You built trust with those attendees over months. One bad sponsor experience erodes it overnight. And you have no controls once that spreadsheet leaves your inbox.
New sponsors ask what previous sponsors got out of it. If you can't answer with data, you're selling on vibes. If your existing sponsors can show pipeline from last year's event, that story sells the next sponsorship for you. Without it, every new sponsor is a cold start.
Event platforms are built to sell tickets and manage logistics, not to help your sponsors prove ROI. Sharing an attendee list for 2 hours after an event doesn't help with operations or attribution. Your sponsors need their investment to show up in their pipeline reporting, not just in a temporary download.
Today
With 1-2 sponsors, the manual work is annoying but manageable. But you're doing it for every event, over and over. And when your main event has a dozen sponsors, it breaks completely. You're filtering spreadsheets, emailing the wrong version, and hoping nobody notices.
But the real problem isn't the spreadsheet. It's what happens after. Your sponsors can't see their impact in their own systems. No pipeline generated, no new opportunities, no way to justify the spend. Their event investment never shows up in their reporting. So they stop investing.
With Sponsor Mode
Configure your sponsorship tiers once. Each sponsor logs in and sees exactly what their package includes. Nothing more.
Attendee opt-in preferences are respected automatically. Your landing page stays clean. And sponsors can connect their own CRM to track actual pipeline from the event, so their investment finally shows up in their reporting.
One configuration. Every sponsor sees only what they earned.
Field-level control, not just row-level. Same event, same list, completely different views.
Tiers are fully custom. Name them whatever matches your sponsorship packages.
Platinum sees everything, including which attendees their promotions drove. Silver sees Company and Title. You decide when each tier gets access.
Open any event. Toggle Sponsor Mode on. It's per-event, so use it for your 200-person conference and skip it for your 20-person dinner.
Create tiers that match your sponsorship packages. Toggle which attendee fields each tier can access. Name them whatever you want.
Drop each sponsor into their tier. They immediately see only what their package allows. Real-time access. No exports. No emails. No risk.
Sponsors don't need an invite link or a new account. If their email matches a verified workspace domain, they're in. One click to see their scoped data.
Sponsors can connect their own HubSpot or Salesforce. They track pipeline from your event directly. When a sponsor shows their CFO that a $10K investment generated $200K in pipeline, they don't just renew. They upgrade. When they can't prove anything, they quietly disappear. This fixes that.
Attendee data respects opt-in permissions. Sponsors only see data from attendees who consented to share. No bulk dumps of contact info. No surprise emails from sponsors your attendees never agreed to hear from. Your attendees trust you because you protect them.
When existing sponsors can point to real pipeline from your events, that story sells the next sponsorship for you. New sponsors aren't buying a logo placement and a spreadsheet. They're buying a data-connected channel with measurable returns. That's a different conversation at a different budget level.
See it from the sponsor's side
They invested in your event. They built real relationships. Then none of it showed up in their pipeline reporting.
The risk isn't giving sponsors data. The risk is not giving them enough to prove it was worth it. Sponsors are already making renewal decisions on gut feelings. Give them real attribution, and give yourself the chance to turn one-time sponsors into annual partners.
Book a Demo